Stealth in the street
Urban protection shaped by movement, anonymity and utility.
Context
This segment focuses on modern street uniforms, prioritising protection, layering and technical ease for everyday city life.
Mood
Stealth in the street
The Stealth in the Street concept is informed by UK street culture, where anonymity, confidence, and function define style. The focus is on protection, movement, and ease. Oversized silhouettes, hoods, and relaxed trousers create a uniform designed for the city.
Technical nylons and lightweight performance fabrics form the foundation. These materials bring durability without weight and support layered dressing. Tonal styling keeps the look quiet and controlled, creating presence through restraint rather than statement.
Colour is intentionally muted. Black, olive, and stone anchor the palette, while navy and turquoise introduce controlled contrast. Accessories such as crossbody bags, gloves, and technical trainers reinforce a practical, urban stance.
The result is a modern street uniform where sport performance and cultural identity align through utility and attitude.
Cheat sheet
A distilled framework defining the core creative, material, and cultural codes of the collection.
This Cheat Sheet distils the core creative, material, and cultural codes of Stealth in the Street into a single, clear reference point. It defines the consumer, colour system, graphic language, silhouettes, fabrics, and trims that anchor the collection.
The palette balances black and white with military green and muted accent tonesto create control and depth. Graphics reinterpret adidas codes through restraint and minimal execution.
Silhouettes prioritise outerwear, volume, and layered functionality. Performance nylons, coated fabrics, and technical trims support durability and movement. Together, these elements establish a quiet, functional uniform designed for modern urban life.
Form
Developing silhouette, proportion, and functional structure.
Key proportion and pocket placement refined through iterative sketch development.
This jacket defines the core outerwear form for the Stealth in the Street concept. The silhouette is protective and controlled, designed to sit comfortably over layered sportswear while maintaining a clean profile.
Proportion focuses on ease through the body with structure at the shoulders and hood, supporting movement without excess volume.
Functional detailing drives the design. Seam sealed chest pockets, adjustable waist drawcords, and reinforced patch pockets support everyday urban use.
Silicone finished hardware and translucent three stripe placement integrate adidas performance codes with a restrained, technical finish.
The form balances visibility and anonymity. It reads purposeful rather than loud.
A modern street shell built for daily wear, where utility, comfort, and brand clarity align through disciplined design.
Key look 03
Technical protection with a calm street stance
This look centres on lightweight protection and everyday performance. A technical insulated jacket delivers weather resistance without bulk, designed for movement through the city rather than the trail.
Clean paneling and sealed details keep the silhouette sharp and controlled. A black crew sweatshirt acts as a neutral base layer, grounding the look and allowing the outer shell to lead.
Grey sweat pants soften the outfit and add comfort, creating balance between structure and ease. Colour contrast stays deliberate. Turquoise signals modern sport energy against muted foundations.
The result is a functional street uniform. Practical, adaptable, and visually restrained. Built for daily wear where performance supports lifestyle, not spectacle.
Key look 04
Layered utility for controlled urban movement
The silhouettes for The Craft of Sport balance archival sportswear with heritage workwear, creating a wardrobe that feels functional, timeless, and culturally grounded. The field jacket in dark indigo reflects utilitarian roots, drawing from military and outdoor influences while maintaining a clean, minimalist edge.
Paired with straight-cut raw denim, the look leans into Japanese craft traditions, emphasising durability and authenticity. Layered with this are vintage athletic sweats, featuring collegiate-style graphics and heathered tones. These pieces capture a nostalgic connection to American sports culture while offering the comfort and ease today’s consumer expects.
The inclusion of the adidas track top, with its sharp panel design and three-stripe identity, roots the collection firmly in the brand’s DNA, blending performance codes with lifestyle relevance. Together, these silhouettes highlight a narrative where craft and sport converge, offering a modular, everyday uniform for style leaders who value authenticity, versatility, and cultural storytelling.
From concept to range
A modular street system built for movement and protection.
Stealth in the Street evolves from a clear point of view into a cohesive seasonal range. The collection is designed as a system, not individual statements, allowing silhouettes, fabrics, and colours to scale across outerwear, tops, and bottoms with consistency.
Technical outer layers anchor the range, supported by relaxed jerseys and utilitarian pants. Core shapes repeat with controlled variation, creating familiarity while addressing different levels of protection and use. A restrained palette of black, olive, stone, and turquoise reinforces unity across categories.
The result is a structured assortment that balances function, attitude, and everyday wearability. A modern street uniform shaped by performance needs and urban reality.